Host FAQ: Everything to Know About Listing on SSRNJ

Q. How does ShoreSummerRentals.com work?
A. ShoreSummerRentals.com has been connecting vacation rental owners and guests directly since 2004—celebrating over 21 years of trusted service at the Jersey Shore. Our platform is designed to keep things simple, secure, and fee-free for both parties.

Here’s how it works:
Guests browse our listings, then contact and pay you—the host—directly. There are no booking fees, no service fees, and no commissions. You keep 100% of your rental income, and guests never pay us anything. It’s a true direct booking model that eliminates third-party platforms and unnecessary middleman charges, saving everyone money.

Q. How is your reputation on Google Reviews?
A. Our reputation on Google Reviews is outstanding—and we're proud of it! We consistently receive 5-star reviews from both happy guests and satisfied hosts who value our personal service, integrity, and results. Positive feedback is something we cherish, and it's a daily reminder of the trust we've built over the past 21+ years.

Don't just take our word for it—read our 5-star Google Reviews here and see why so many choose ShoreSummerRentals.com year after year.

 

Q. How do guests find your website?
A. At ShoreSummerRentals.com, we work hard to get your listing in front of as many qualified guests as possible. We invest heavily in a powerful marketing strategy that includes:

  • Robust Search Engine Optimization (SEO) to rank high on Google for top vacation rental searches
  • Targeted Google Ads campaigns for high-intent traffic
  • Active social media presence on Facebook and Instagram to drive engagement and visibility
  • Strategic media partnerships that spotlight our brand and listings


In addition, we conduct weekly listing reviews to ensure every property is fully optimized for performance. Our goal is simple: to get your rental seen—and booked—by serious, ready-to-book guests.

Q. Do you check-in the guests?
A. No, ShoreSummerRentals.com does not handle guest check-ins, key exchanges, or access management. As a direct booking platform, those responsibilities remain with the property owner or manager. For a smooth and secure check-in process, we strongly recommend installing a keyless entry system that allows you to change the code between guests. If that’s not possible, a secure lockbox at the property is a reliable alternative. Both options provide convenience for guests and peace of mind for you.

Q. Do you take photos for the hosts?
A. We do not provide photography services ourselves, but we highly recommend using a professional real estate photographer—and we’re happy to refer trusted pros who specialize in vacation rental photography. High-quality photos are one of the most important investments you can make in your rental’s success. For typically under $300, professional images can dramatically increase your bookings by showcasing your property in the best possible light. It’s a one-time investment that pays off season after season.

Q. Do you offer a Welcome Guide for our guests?
A.  Yes! At ShoreSummerRentals.com, we believe a warm, well-informed guest experience is key to successful hosting.
That’s why we offer two great options for creating a Welcome Guide:

1. Manual PDF Welcome Guide
Available to Platinum members (and as an add-on for Silver, Gold, and Diamond memberships), our editable Welcome Guide template includes everything your guests need:

  • House rules
  • Wi-Fi/access info
  • Check-in/out instructions
  • Local food & drink recommendations
  • And more


You can fully customize it for your rental, download it as a PDF to email to guests, and even print it for an in-home binder.

2. Digital Welcome Guide
More and more hosts are choosing the Digital Welcome Guide for a modern, contactless experience. This option is easy to use and elevates how you communicate with guests—offering style, convenience, and a great first impression. Click here to learn more about the Digital Guide.

Q. Do you collect payment from the guest?
A.  No, ShoreSummerRentals.com does not collect any payments from guests. All rental payments are made directly to you, the host—ensuring a transparent and commission-free transaction. We do not act as a middleman or process payments on your behalf. This direct booking model helps you keep 100% of your rental income while allowing guests to avoid third-party fees.

Q: Do you issue 1099 forms for tax reporting?
A: No, ShoreSummerRentals.com does not issue 1099 forms. Since all payments are made directly between the guest and the host, we do not process transactions and therefore do not have access to your rental income details. As a host, it’s your responsibility to track and report your earnings to the IRS or your tax professional. We recommend maintaining accurate records and consulting a qualified tax advisor for guidance.

Q. What payment types/terms do you recommend for bookings.
A. We recommend the following payment structure and methods to protect both hosts and guests while maintaining flexibility:

Recommended Payment Methods:

  • Credit card (Stripe Connect) *
  • Personal check
  • Money order
  • Certified bank check
  • Cash (for in-person transactions)
  • Zelle (direct bank transfer)


For last-minute bookings, we suggest requesting 100% payment upfront, using a secure method such as credit card, cash, money order, or certified bank check.

* Accepting Credit Cards with Stripe Connect:
We also offer our hosts the ability to accept credit card payments securely through Stripe Connect, right from your SSRNJ.com dashboard.
With more guests preferring to pay by credit card, offering this option helps increase convenience and conversions. View full details here. 

Important: For your safety, we strongly advise never sending or receiving rental payments via wire transfer.

Q. How do I handle guest cancellations? 
A.  Most of our hosts do not offer refunds for guest cancellations. To help protect both your rental income and your guests’ investment, we’ve partnered with Nationwide Travel Insurance through Rental Guardian, a trusted leader in vacation rental protection.

Travel Insurance Option for Guests:
Guests often invest significant time and money in planning their dream Shore vacation—but unexpected events can disrupt even the best-laid plans. We strongly recommend that you encourage guests to purchase travel insurance at the time of booking.

Travel insurance provides:

  • Reimbursement for covered cancellations (illness, emergencies, weather, etc.)
  • Peace of mind for guests
  • Added financial security for hosts


You can simply share this link with your guests to explore and purchase a travel insurance policy.

Q. Do you offer rental liability insurance?
A. ShoreSummerRentals.com does not provide rental liability insurance directly. However, in most cases, your existing homeowners policy should offer sufficient liability coverage for your rental activities. Despite what other platforms may suggest, you typically do not need to purchase an additional $1 million policy just to host guests.

That said, we always recommend reaching out to your insurance agent to:

  • Confirm your current liability coverage
  • Ensure your policy covers short-term rentals
  • Discuss any optional riders or adjustments for added peace of mind


Being proactive helps you stay protected—without unnecessary expenses.

Q. How much does it cost to advertise on SSRNJ.com?
A. At ShoreSummerRentals.com, our pricing is simple and affordable. Hosts pay one low annual fee—starting at just $349—for unlimited bookings. No commissions, no per-booking fees, and no hidden charges. Compare that to platforms like VRBO or Airbnb, where hosts often pay hundreds of dollars per booking, resulting in thousands in lost income each year.

Plus, with SSRNJ.com:

  • You keep 100% of your rental income
  • Guests pay no service fees
  • If you own fewer than 3 rental units, you’re not required to charge the 11.625% NJ sales and occupancy tax (see NJ Bulletin TB-81R2).
  • Other platforms add up to 26% in extra guest fees and taxes, driving up the total cost and reducing competitiveness
     

See a real-life savings comparison between SSRNJ.com and VRBO.
Check out our current new host offers here.

Q. Do you supply a Short-Term Rental Agreement? 
A. Yes, we do! As part of our commitment to helping hosts succeed, all active ShoreSummerRentals.com hosts receive access to a sample Short-Term Rental Agreement—completely free of charge. The sample agreement is part of our comprehensive Owner's Tools, which include:

  • Sample rental agreements
  • Cleaning checklists
  • Inventory lists
  • Hosting tips
  • And more


These resources are designed to streamline your rental process, reduce stress, and protect your interests. You can explore and download everything directly from your host dashboard.

Q. How do guests who book via a SSRNJ.com host save money?
A. Booking through ShoreSummerRentals.com is considered a private rental transaction, which means we do not collect or handle any guest payments. As a result, guests benefit from significant savings in several ways:

  • No booking or service fees — unlike Airbnb and VRBO, which charge guests up to 20% or more in additional fees
  • No NJ sales and occupancy tax — if the host owns fewer than 3 rental properties, the 11.625% state tax does not apply (see NJ Bulletin TB-81R2)
  • Transparent pricing — guests pay the host directly, without hidden fees or platform markups


See a real-life savings comparison between booking on SSRNJ.com vs. VRBO.

As more guests discover these advantages, many are making the switch to book their Jersey Shore vacations directly through our platform—saving hundreds of dollars in the process.

Q. Do I have to charge my guests NJ state and occupancy taxes?
A. No, not in all cases. If you own fewer than three rental units in New Jersey, your guests are exempt from paying the 11.625% NJ sales and occupancy tax. This exemption significantly lowers the total cost for travelers booking through ShoreSummerRentals.com. Unlike platforms like VRBO or Airbnb—which automatically apply these taxes and additional service fees—most of our hosts also avoid charging guest service fees. This can result in total savings of over 26% per booking, saving guests hundreds or even thousands of dollars depending on the rental rate. As a result, informed guests are increasingly choosing SSRNJ.com to avoid unnecessary fees and taxes.

Learn more:

Q. Can you tell me how much I should charge for rent?
A.  While you, the host, ultimately set your rental rates, we’re here to offer helpful guidance along the way. In accordance with NJ Real Estate Commission regulations, we are not permitted to set or suggest exact rental prices. However, once your property is listed on ShoreSummerRentals.com, we’re happy to assist by helping you identify comparable listings—based on size, location, amenities, and other key features—to inform your pricing strategy.

When setting your rates, be sure to consider:

  • Property size and layout
  • Age and condition of the home
  • Updated features (kitchens, appliances, bathrooms, etc.)
  • Furniture and décor quality
  • Amenities (A/C, pools, parking, pet-friendliness, etc.)
  • Distance to the beach or local attractions


Our most successful hosts are those who actively monitor their pricing, keep their properties updated, and take pride in creating an excellent guest experience.

Q. Do you recommend Damage Insurance or a Security Deposit?
A.  At ShoreSummerRentals.com, we offer both options—Rental Damage Insurance and Refundable Security Deposits—so you can choose what works best for your hosting style and comfort level.

Option 1: Damage Insurance 
Damage insurance has become an industry standard and is a popular alternative to security deposits. You can charge the guest a non-refundable fee for a damage protection policy provided through Rental Guardian, which covers up to $3,000 in damages.

Benefits:

  • Offers peace of mind for hosts
  • No need to hold or refund deposits
  • Easier on guests' budgets
  • Reduces administrative burden
     

Learn how damage insurance works.

Option 2: Collect a Refundable Security Deposit

You may also choose to collect a traditional refundable security deposit directly from your guest. If no damage occurs, you must return the full amount within 30 days after their stay.

Important NJ Requirements:
If any portion is withheld, you must provide a detailed written explanation, including documentation such as photos or receipts, within 30 days of guest departure Failure to comply will result in your listing being suspended without refund

Ultimately, the choice depends on your preferences and the type of guests you host. Many property owners today are shifting toward damage insurance for its simplicity and guest appeal.

Q. Do you coordinate cleanings between tenants?
A. No, ShoreSummerRentals.com does not coordinate cleanings between guests. As with most direct booking platforms (unless you're using a full-service property management company), it is the host’s responsibility to hire and manage cleaning services for rental turnovers.

We recommend working with a dependable, professional cleaner who can:

  • Consistently prepare the property between guests
  • Provide photos of the property after each cleaning, especially if damages or excessive messes are found
     

Having a trusted cleaner is not only vital for guest satisfaction, but also helps protect your property and support any necessary claims.

Q. Do you coordinate repairs?
A.  No, ShoreSummerRentals.com does not coordinate repairs or maintenance services. As the host, you are responsible for addressing any issues that may arise during a guest’s stay. 

To ensure a smooth experience for both you and your guests, we recommend:

  • Establishing relationships with reliable local contractors (e.g., HVAC technicians, plumbers, electricians, handymen)
  • Having a plan in place for urgent or emergency repairs
  • Responding to maintenance requests promptly and professionally


Being proactive and having trusted service providers on standby helps maintain your property, protect your reputation, and ensure guest satisfaction.

Q. How will guests find my home on your website?
A. ShoreSummerRentals.com makes it easy for guests to find your property through our powerful advanced search filters, which allow them to search based on:

  • Location
  • Availability
  • Budget
  • Amenities (e.g., pet-friendly, pool, oceanfront)
  • Property size and more


Your listing appears in relevant search results based on the details you enter, so it’s important to complete your listing thoroughly and accurately.

As a rent-direct platform, guests contact you directly, bypassing third-party fees. This model saves both hosts and guests thousands of dollars each year, while giving you full control over your rental.

To maximize your visibility, be sure to select the membership level that best fits your property and goals.
Explore membership options and pricing.

Q. What do the Main Memberships include? What makes each level different?
All of our ShoreSummerRentals.com memberships are designed to help you succeed with direct bookings—while avoiding service fees, commissions, and third-party interference. Every membership includes powerful tools and features to help you attract qualified renters and manage your property with ease. Compare our Main Memberships here.

Included in All Membership Levels:

No matter which membership you choose—Silver, Gold, Diamond, or Platinum—you’ll receive:

  • Direct Booking Platform: Guests contact you directly—no middleman, no commissions.
  • Full Host Contact Visibility: Display your phone number, email, and website to renters.
  • Interactive Google Map Integration: Guests can see exactly where your property is located.
  • Renter Reviews: Showcase positive experiences to build trust.
  • Listing Performance Dashboard: Monitor views, leads, and other performance stats.
  • Customizable Rental Rates Table: Add weekly, nightly, and seasonal pricing with ease.
  • iCal Calendar Sync: Sync your availability with other platforms to prevent double bookings.
  • Image Upload Portal: Showcase your property with unlimited photos.
  • Lead Notifications: Get instant alerts via email and text when guests inquire.
  • “RENT DIRECT” Yard Sign
  • Access to Our Rental Lead List: Additional exposure to interested renters.
  • Access to share your listing on our multiple Facebook pages and groups.

Platinum Membership: Maximum Exposure, Maximum Bookings

Our Platinum Membership is our top-tier level and is specifically designed for serious hosts who want widest audience reach, higher placement, and maximum booking potential. See why!

Platinum Benefits Include Everything Above PLUS:

  • Priority Placement on Search Results
    Your listing is placed at the top of search results, giving you first-page visibility—where most guests book.
     
  • Free Welcome Guide Template
    Editable digital and printable PDF version to personalize and share with guests.
     
  • Increased Social Media Exposure
    Platinum listings are more frequently featured on SSRNJ social platforms.
     
  • Higher Inquiries & Booking Volume
    Our most successful hosts consistently use Platinum and secure significantly more bookings per year.
     
  • Think of it this way: Platinum costs a couple hundred dollars more annually, but can bring in thousands more in rental income due to increased visibility and guest traffic. It’s an investment that pays for itself.
     
  • Final Tip: If you’re serious about maximizing your rental income, Platinum is the clear choice. You’ll gain top visibility, build trust faster, and enjoy higher conversion from guest views to bookings.Our most successful hosts use the Platinum membership to stay competitive and consistently booked. See why!

Q. Can you explain your Add-On's in more detail?
A. Our Add-Ons are crafted to enhance your visibility and increase traffic to your listing. Rentals with Add-Ons typically generate significant more rental income. Listings featuring Add-Ons consistently secure substantial bookings and revenue. Explore our range of Add-Ons designed to enhance your listing:

Top Ranking Spots: Secure prime positions in search results to capture maximum traveler attention.
Newsletter Blasts: Reach a wider audience through dedicated newsletters, showcasing your property to potential guests. View a newsletter blast.
Social Media Blasts: Amplify your property's presence across social media, engaging with travelers and driving traffic to your listing. View a social media blast.
Specials Pages: Highlight exclusive deals and promotions to attract more bookings.

  • Last Minute Specials⁠: Post unlimited last-minute deals throughout the year. The Last-Minute Specials page is the go-to for renters seeking a spontaneous getaway.
  • Partial Week Rentals⁠: Capture interest from renters looking for flexible options during peak seasons.
  • Full Summer Rentals⁠: Secure long-term tenants for the entire summer by featuring your listing on this sought-after page.
  • Winter Monthly Rentals⁠: Explore the option of monthly tenants to supplement income during the off-season.
  • Under Age of 25 Rentals⁠: If you cater to prom and group rentals under the age of 25, ensure your listing is on this dedicated page.
     

Welcome Guide: Take advantage of our customizable Welcome Guide template. Edit and download it as a PDF to email guests or print for a binder. This comprehensive guide includes house rules, access info, food, drinks, and more. View our Add-On page.

Q. Do you have a large social media presence?
A. Yes! In fact, many of our posts go Viral! When comparing rental listing sites, be sure to check their social presence — noone compares to ShoreSummerRentals.com! View our viral reach stats here. Massive Reach That Delivers Results!

Our social media presence is not only active — it’s viral.

  • 1.73 million users (+284.1% growth)
  • Over 925,000 reel views
  • 416,000+ 3-second video views
  • 2 to 3 viral reels per month
  • Our Facebook presence drives explosive visibility for our hosts

Q. How do I list my rental on SSRNJ.com? Get started now!
A.  We’re excited to welcome you to our growing community of trusted Shore hosts. Ready to earn more and pay no commissions? View our New Host Offers
Getting started is quick and easy! Our platform is designed to make listing your vacation rental simple and stress-free. If you haven’t listed your property with us yet, you can start here.

Q. How long does it take for my listing to appear live?
A.  Almost instantly! As soon as you click “List Rental”, our system walks you step-by-step through creating a standout rental listing. Once submitted, we’ll review it promptly. If we’re unable to verify ownership automatically, we’ll simply request proof within 24 hours—quick and easy. That’s all it takes! Don’t wait—start earning top rental income today. Get started now with our new host offers

Q. I use several listing sites, do you offer auto calendar syncing?
A.  Absolutely! SSRNJ.com now supports real-time calendar syncing with other major vacation rental platforms. You can easily connect your calendars to prevent double bookings and keep your availability up to date—automatically. View all the syncing details here and simplify your rental management today!

Q. Can I list several units or properties on one listing?

A. Absolutely not! At ShoreSummerRentals.com, each listing is intended to advertise one individual property in one specific location. To ensure clarity and a smooth experience for renters, every listing must include its own calendar, rates, and photo gallery. Listings that group multiple properties together can cause confusion and frustration for renters—and are strictly prohibited. Violations of this policy will result in listing suspension without refund.

If you manage multiple properties, contact us to learn more about our multi-property discount options.

New Host Introductory Offers