February 16, 2026
By Trish Hartman and
ABC6 Philly
Local tourism experts noted that last year, many renters booked shorter stays and waited longer to commit.
That trend matched what Maria Kirk saw last summer. Kirk runs Shore Summer Rentals, a direct vacation booking website focused exclusively on the Jersey shore.
"Last year, it started out much slower. But by the time June arrived, most of my hosts were booked," Kirk said.
This year, however, demand appears to be picking up sooner.
"This year already, we're seeing an increase, where this time last year, it was a little less. This year, people are like - whether they didn't come last year or not - they're ready to come back. And our traffic's been tremendous," Kirk said.
"Those properties that are left, they're still nice, but if you want to get something if you're picky, you want modern, you want updated, you need to book now," Kirk said.
May 20, 2024
By Heather Grubola and Christie Ileto
ABC6 Philly
WILDWOOD, New Jersey (WPVI) -- The unofficial start to summer is almost here and for all of you procrastinators out there, there is still time to get a rental at the shore.
You can still snatch up properties all up and down the Jersey shore.
"We have a page dedicated to just Memorial Day Weekend properties. Owners that are willing to just rent out for the long weekend," said Maria Kirk of ShoreSummerRentals.com. "They range from $200 a night up to $800 a night depending on the property, the location, and the amenities."
Even the national sites have rentals for the holiday in similar price ranges and that's not all - there are shore rentals available deep into summer.
"We have about 15% available in like say the Wildwoods," she said. "Cape May is about 10% left of inventory. You go to towns like maybe Wildwood Crest and that's a little higher. There's about 30% still available in the Crest for peak summer weeks."
But the time is ticking away.
"Last June, we had a huge spike so that's when everybody started booking last minute," said Kirk.
Kirk runs the website ShoreSummerRentals.com which acts as the listing site for owners. If a renter finds something they like, they contact the owner directly, which saves them money.
"Guests come to us because they don't have to pay booking fees, service fees, New Jersey sales tax...they don't have to pay that when you're renting privately," she said. "It could save over $1,000 to $2,000 on a one week rental."
All of the properties on her site are verified.
"Any guest that comes to us and they're looking on our site, they can be assured that there's no scams going on that that is the owner," she said.
Another rental tip is to try booking at the very beginning of the season or at the end. Everything is still open, but there are a lot less crowds and prices are typically a bit lower.
February , 2024
By Brandon Goldner | CBS3 Philadelphia
May 19, 2023
By Brandon Goldner | CBS3 Philadelphia
May 9, 2023
By Ted Greenberg | NBC10 Philadelphia
February 15, 2023
By Brandon Goldner | CBS3 Philadelphia
January 28, 2023
By Maria Jose Meneses | Porch Group
>> View Article

January 27, 2023
By Allison Pries | NJ Advance Media for NJ.com
>> View Article
April 24, 2022
By Allison Pries | NJ Advance Media for NJ.com
April 5, 2022
OCEAN COUNTY, NJ (92.7 - WOBM.com) by Diana Tyler ![]()
June 1, 2021
OCEAN CITY, N.J. (KYW Newsradio)
Maria was busy doing interviews with the media this past week. She is always offering great advice about #vacationrentals at the NJ Shore. Listen to her on KYW Newsradio from this past Sunday!!!! ![]()
>> View Broadcast
Summer is shaping up to be a blockbuster rental season as pandemic restrictions ease.
Maria Kirk owns Shore Summer Rentals and said she is already experiencing a banner year. "This time last year, it was a little depressing." But this year, according to Kirk, the mood has swung significantly. "People just want to be down the Jersey Shore, they want to create those memories with their kids again and they're ready."
Kirk told AccuWeather she already has more than a 95% occupancy rate. "This summer, I think it's just going to be crazy. We have a pretty much booked up July and August in most of our New Jersey towns."
Watch video here ![]()
https://www.accuweather.com/en/videos/SPFikzUd?jwsource=cl
Read entire article here ![]()
https://www.accuweather.com/.../summer-shaping-up.../952168
NJ.com Article - March 20, 2021
Here's how to Increase your chances of finding a Jersey Shore rental this summer.
ABC7 New York - May 26, 2020
>> View Broadcast

Watch Maria's interview with Michelle Charlesworth here. In this interview, Maria shares how she is advising Shore Summer Rental owners to properly clean their vacation rentals to protect their renters during the Covid-19 outbreak. Watch the ➡️ interview here to learn what both renters and owners can expect during the 2020 vacation season.
Accuweather Network - April 15, 2020

As Americans follow stay-at-home advisements, many are wondering about summer vacation plans that were booked before the pandemic. Here's what you should know. Watch the ➡️ View Interview.